Euro European Prada, Celine is in price

Price increases caused by the devaluation of the money on luxury items "value of loss"

Discount season is now in full swing in the European market, yesterday, is busy find someone to purchase Miss Zhang has received unexpectedly France seller notice of Prada, Celine and other brands have been completed to raise prices, rose-5%.

At present, the Hangzhou market remains calm, "prices has not received any notification. "Celine counter customer service says. Under normal circumstances, once the European market prices, had a month or so, China's markets will start to follow suit.

Luxury brands every year in July there will be a round of fixing prices in order to maintain the brand value

For the price, the industry believes that, the euro is an important factor, and another reason is to block overseas purchase, balance in Asia, Europe market.

Prada, Celine and other price-5%

Recently, the number of global purchasing seller confirms that Prada in Italy price-5%, one of the best selling killer package BN1801 gained 100 euros, prices equivalent to RMB 12,000 yuan.

Based on global purchasing sellers revealed that Chanel discount season ends in Europe, and then conduct price of around 15%, and its classic series Classic medium Pack have risen from 3,100 euros up to 3,600 euros, rose 16%, equivalent to RMB 28,440 Yuan.

In addition, Celine, Omega, Cartier some classic, also completed 5%-cent price.

Luxury prices start for many global purchasing sellers begin to store goods, "European famous purchase" shop boss revealed that buyers will be informed that the information of price rising half a month in advance, and begin to store goods, "now France Buddha Chanel counters of GST bag had no stock, basic have were buyers away. ”

Euro to become a significant factor

Although in fixed-price cycle, but analysts believe that the euro "break the eight", is a luxury brand of important factors in this round of price increases in Europe, the prices, caused by the devaluation of the money on luxury items "value of loss".

Since April, the euro currency has dropped from 1:8.4 to 1:8, and Prada's killer in this period was up 100 euros, conversion would know that losses from price to fill the euro lower.

"Buyers of luxury European counter, 70% Chinese, Chinese 50% is the global purchase in hand, busily prices certainly also want to limit the crazy Chinese buyers. "Senior buyers Joanna said.

Chinese people so obsessed with luxury goods to the European market, because of the price, luxury even after a round of price increases in Europe, most are still lower than the domestic price. Mini packages such as Celine, rising prices equivalent to 21,000 yuan, with the package in the internal counter the current price 25,500 Yuan, the price difference is 4,500 Yuan.

"Europe is the global luxury market areas with the lowest gross profit, while China is probably the highest gross profit, luxury brands certainly hope that Chinese buyers remain in the country. "Industry analysis.

In order to balance the luxury consumer markets in Europe and Asia, the major luxury goods